Built for the founder who almost got lost trying to Scale.
CAMA exists to help better-for-you food founders get retail-ready without losing money, time, or the integrity of what they’re building.
founder Story
Jacinta Kemboi
Founder & Lead Food Scientist
Hi, I'm Jacinta Kemboi. Early in my career, I proved I could take a product from concept to shelf in five months — then do it again, and again. That work became the foundation for what is now the ETS Method.
But the pattern that stayed with me was what I saw at the manufacturing facility: passionate founders showing up to scale, unprepared. Not because their ideas were weak. Because nobody had helped them get ready first.
That realization became CAMA's entire reason for existing.
the framework
The ETS Method
After years of refining how products move from idea to shelf, every service CAMA offers runs through one clear system.
Assess your product’s readiness before committing resources
E
Evaluate
Validate decisions before capital on the line
T
Transform
Move to market with a clear repeatable path forward
The ETS Method is the backbone of the Retail Readiness Program and the Emerging Food Business Hub. The two ways CAMA delivers this framework at scale.
S
Scale
Why It Matters
founders don’t fail because their ideas are weak
“They fail because they’re asked to scale without the right preparation”
When CAMA's own income disappeared overnight — the company Jacinta was working for went bankrupt — there was a choice: pause or pivot. The pivot happened that same year. Rates went up, the client focus sharpened, and CAMA became profitable without pausing the mission.
That experience made CAMA's advice more practical, not less: clarity before capital, systems before scale.
Founder who lost it all- once
“she told me she wished this support had existed when she was trying to scale the first time.”
$1M revenue milestone
A founder CAMA supported hit the revenue mark they had dreamed of after gaining a clear path forward.
Is this you?
Signs your business is ready for a more intentional approach
You’re getting more orders, but your current setup can’t keep up
1
Labor and production costs are eating into your margins
2
You’re maxed out on small-batch production and turning orders away
3
Farmers market aren’t enough, you are considering retail, wholesale, or e-commerce
4
You’re early and want to scale smart from day one
5
These aren’t signs something is wrong. They’re signs you’re ready.
Free guide: 5 Things to Know Before Scaling
a practical starting point for founders who want clarity before making big decisions
you don’t have to figure this out alone.
Start with the Retail Readiness quiz- based on the ETS Method to assess where your product stands and what to prioritize next.