CAMA Research and Development Consulting Inc. exists to help better for you food founders scale their products without losing money, time, or the integrity of what they are building.

This work started long before CAMA officially existed.

Early in my career, while interviewing for an innovation manager role, I was asked why I was the right person to lead a project the company had already been working on for two years. My answer was simple. I had successfully launched products before and I knew what it actually takes to move ideas from concept to shelf.

Once in the role, I helped the business launch products in record time. In five months, products moved from development to market. We repeated that success again and again. Over time, I began refining a structured way of working that later became the ETS Method. Evaluate. Test. Scale.

While working closely with manufacturing teams, I noticed something that stayed with me.

Founder after founder showed up at the facility hoping to scale their products. They were passionate. They believed they were ready. But many were not. Their formulations were not optimized. Costs were too high. Shelf life was unvalidated. And because of that, we had to turn them away.

It became clear that better for you food founders were not failing because their ideas were weak. They were failing because they were being asked to scale without the right preparation.

That realization changed everything.

I decided to focus my work on helping founders get their products retail ready before they lost money or momentum. Not by giving them more information, but by giving them a clear framework for decision making.

As CAMA began to take shape, I tested different ways of supporting founders. Some worked. Others did not. What became clear was that founders did not just need answers. They needed clarity. They needed to understand how to evaluate readiness, test decisions before committing capital, and scale with confidence.

Just as this work was gaining traction, the company I was working for went bankrupt. Overnight, I lost my income and the financial cushion I had been building to grow this mission.

Because I had already started consulting and had some savings, I was able to pivot. I increased my rates, focused on serious founders, and became profitable that same year. More importantly, it gave me a second chance to continue doing the work that mattered.

The real breakthrough came when I committed fully to the ETS Method as a system, not just a set of services. By guiding founders through a clear and repeatable framework, they stopped guessing and started making intentional decisions. That clarity became the foundation of the Retail Readiness Program and the Emerging Food Business Hub.

Today, food founders who work with CAMA experience growth because they no longer feel stuck or uncertain about what to do next. They understand their products. They know where to focus. They avoid costly mistakes that quietly kill promising businesses.

One founder who had already lost her business once told me she wished this support had existed when she was trying to scale. Another founder I supported went on to hit the one million dollar revenue mark they had always dreamed of once they had a clear path forward.

CAMA exists so more better for you food founders can get the guidance they need before it is too late.

If you are building a product you believe in and want to scale it responsibly, you do not have to figure it out alone.

If you are wondering what to focus on next, the Retail Readiness Quiz, based on the ETS Method, can help you assess where your product stands and what to prioritize.

[Take the Retail Readiness Quiz]

If you would like to talk through your results, you can also schedule a free discovery call to discuss your Retail Readiness Quiz results and next steps.

[Schedule a Free Discovery Call]