COMMERCIALIZATION SUPPORT FOR BETTER-FOR-YOU FOOD FOUNDERS
YOUR PRODUCT IS READY TO GROW. LET’S MAKE SURE IT’S BUILT TO SAY YES!
Demand is picking up, a co-manufacturer or a bigger retailer is on the table, and you want to grow without changing what made customers love your product in the first place. CAMA Research gives you the proven structure, food science, and personal guidance to scale your better-for-you product the right way.
Jacinta Kemboi
Certified Food Scientist & Founder
SOUND FAMILIAR?
YOU BUILT SOMETHING PEOPLE WANT. NOW GROWING IT FEELS HARDER THAN STARTING IT.
You’ve been at this a few years. Your product is finalized, customers are coming back, and the next stage is right in front of you. You’re capable and you learn fast, but nobody handed you the food-industry playbook.
Sales are outgrowing production
Demand is real, but your commercial kitchen, your process, or your current partner can’t keep up.
Co-man talks feel like a foreign language
You’re not sure what to ask, what to push back on, or how to tell a good fit from a costly one.
You’re worried scale will change your product
The ingredients and standards you started with are the reason your customers stay. You won’t trade them away.
You want expert help, not a new boss
You value experts, but it’s your brand. You want to understand every decision and keep ownership of your recipe.
You shouldn’t have to choose between growing your business and staying trie to why you started it. That’s exactly where we come in.
How it works
A clear, step-by-step path with no guesswork, so you always know what’s next and why.
1
Book your strategy session
Tell us where your business is and the opportunity or challenge in front of you.
2
Talk it through with a food scientist
We look at your product through the ETS Method and explain what we see, in plain language. If we’re a fit, you get a proposal built around what your product actually needs.
3
Build it right, together
We work side by side so your product is ready, and so are you, when the right growth opportunity shows up.
BE READY TO BUILD IT RIGHT
The ETS Method: the technical foundation that protects your product as you grow.
At an inflection point, getting the foundation right is what lets you expand with confidence. Every engagement follows the same proven, step-by-step structure, and we show you the why behind each step so you can keep applying it long after we’re done.
Spot the risks in your product and process before money and shelf space are on the line.
Grow with confidence and a repeatable path you understand and own.
Test, improve, validate, and optimize, so your product holds its integrity at scale.
WHY FOUNDERS WORK WITH CAMA
Deep food science, explained like a partner, not a lab report.
13+
years getting products commercialized
An independent food scientist in your corner
Certified Food Scientist with M.Sc. in Food Science & Technology, and hands-on experience across product development, quality, shelf life, sourcing and manufacturing.
$500K+
in client cost savings
Strong co-manufacturing relationships
We’ve project- managed products from concept through co-manufacturing to retail shelves, and we know what every department needs to say yes.
$1M+
in new client revenue unlocked
We connect the dots, and explain them
We go beyond what to do and show you why, so you can make the next call yourself as you keep growing.
MAKING BETTER-FOR-YOU EASIER
No secret codes. your product, your recipe, your call.
We make technical better-for-you information accessible, so you can make informed decisions with confidence.
Protect your IP. You own your formulation and the know-how behind it, not your manufacturer.
Keep your BFY integrity. Scale up without compromising the ingredients and standards your customers trust.
Stay in the driver’s seat. Expert guidance by your side, with every decision still yours.
What happens when you scale with the right guidance?
“Working with Jacinta Kemboi on the launch of our Puffed Cereal Snacks at BeLov was a fantastic experience. Her expertise in scaling “better for you’ food products especially within gluten-free and snacks categories, helped us bring a high-quality product to market efficiently and successfully. Jacinta’s collaborative approach, strategic insights, and deep understanding of the food industry truly stood out. I highly recommend her services to any company looking to grow and optimize their product offerings.”
Laurie Gauthier, Co-Founder, BeLov
HOW WE HELP
Built around the challenge in front of you, not a technical checklist.
Product Development & reformulation
Turn your recipe into a product that can be made at scale, without losing what makes it better-for-you.
Commercialization Strategy
Know which retail, wholesale and growth opportunities to say YES! to, and how to be ready when you do.
Shelf-Life & Product Validation
Get the evidence buyers and co-manufacturers want to see, before launch or as you expand.
Corporate Innovation
Support for innovation teams bringing better-for-you products to market.
Manufacturing Readiness
Prepare your product, process and co-man conversations so production protects your quality.
Technical Advisory
A food scientist to think through high-stakes decisions with, and explain the why.
built for better-for-you food founders
Our core work is with health-motivated founders at an inflection point of growth. We also partner across the industry to make better-for-you products easier to bring to market:
Corporate Innovation Teams
Food Manufacturers
Accelerators & Incubators
Ingredient Suppliers
Government Organizations
1 MILLION BETTER FOOD BUSINESSES
Ready to say YES! to what’s next?
We’re on a mission to help one million better-for-you food businesses succeed, creating a ripple effect of healthier choices on every shelf. When your product and you are ready, more possibilities open up. Let’s get you there.