From Commercial Kitchen Specialty to retail Shelf- With a Clear Plan
A structured 6-month group coaching program led by a food scientist that walks serious food & beverage founders through the ETS Method—Evaluate → Transform → Scale—so you can build a retail-ready product and a scalable business with clarity and confidence.
10 founder intake (hard cap).
Apply takes ~ 5 minutes. After Apply, you’ll book a 30-min Fit Call
6
months of structured support
3
phases, clear milestones
1
Weekly calls led by a food scientist
$0-500k
Built for founders in the $0-$500k stage
IS THIS FOR YOU?
Built for founders who are ready to get serious
This program is not for hobbyists or idea-stage concepts. It’s for founders already operating from a commercial kitchen (or launch-ready) who want to scale responsibly—with structure and the right guide.
You’re a fit if you:
Are building toward $0–$500K in revenue (including launch-ready founders)
Sell (or are launching) a better-for-you snack, cereal, granola, cookie, beverage, specialty product, or dry mix
Want clarity before investing heavily in packaging, manufacturing, and retail outreach
Are operating from a commercial kitchen (or ready to)
Are balancing a day job while growing your brand
Are balancing a day job while growing your brand
Pause… if you’re tired of guessing the process, you’re in the right place.
Three phases. One Clear path forward.
Everything in the program follow ETS Method.
-
Evaluate (Months 1- 2)
Before you can move forward, you need a clear picture of what’s working, what’s not, and what’s standing between you and retail.
We start with two key diagnostics:
Retail Readiness Quiz — to surface gaps across product, pricing, packaging, operations, and retail execution
Scale-Up Assessment — to identify what will break (or get expensive) as volume increases
From there, we audit your product and business for:
Scalability (formulation + process realities)
Shelf-life status + a testing plan you can execute
Pricing, margins, and wholesale readiness (so retail is profitable, not just exciting)
Claims/certification considerations
Market demand and where your time/energy is going
Outcome: a clear Retail Readiness Gap Map and prioritized action plan—so you know what to fix first, second, and third.
-
Transform (Months 3-4)
With your gaps identified, we put your product through real-world conditions—then use what we learn to improve it.
We focus on:
Manufacturing feasibility and production readiness
Packaging performance + product integrity
Shelf-life behavior + improvement plan
Structured consumer feedback (useful, not random)
R&D documentation buyers and co-manufacturers expect
Outcome: a stronger product + cleaner processes + documentation that supports growth.
-
scale (Months 5-6)
A great product isn’t enough if the business behind it can’t support growth.
We align your pricing, margins, trade spend, positioning, and operational systems—then close with buyer-ready materials and a distribution plan.
We build:
Profit-ready pricing + margin structure (including trade spend)
Positioning + channel fit (often specialty-first, based on your product)
Operational systems: what to delegate, automate, or outsource
Buyer-ready pitch materials
A retail distribution plan (what stores first, what comes next)
Deliverable: buyer-ready pitch package + distribution plan + a clear growth roadmap you can execute with confidence.
WHAT’S INCLUDED
Weekly calls + Tools + Partner experts
You’ll be supported through weekly group coaching, implementation guidance, and tools/templates designed to remove friction.
Weekly coaching
Weekly calls led by a food scientist
Clear milestones so you always know what “done” looks like
Accountability and support to keep you moving
Templates + tools included
ScaleWise Testing Method
ShelfWise Testing Method
Mode of Failure Tool (to help maximize product freshness)
ValueVantage Calculator (COGS + margin layers for profitable wholesale pricing)
Partner experts
Partner expert sessions/support in:
Sales
Marketing
Storytelling
Branding
Founder wins (real outcomes)
A founder we supported is now listed in Whole Foods and Walmart
A past cohort member received $7,000 in government grant funding at the end of the program—using a grant proposal template we provided plus the supporting documentation we built together.
Grant decisions are outside our control, but readiness, numbers, and documentation are not—and that’s what we build inside ETS.
Investment & payment options
Total investment:$5,500
To secure your spot: $1,000 deposit
Then choose a payment plan for the remaining $4,500:
3 payments of $1,500 + tax
6 payments of $750 + tax
10 payments of $500 + tax
10 founder intake (hard cap).
Spots are held only once the $1,000 deposit is received.
FAQs
I’m pre-revenue but launch-ready- can I apply
1
Yes. If you’re close to launch and serious about implementation, you may be a fit.
Do you guarantee a retail Listing?
2
Retailer decisions are outside our control, so no. My goal is to actively support you toward at least 1 specialty store listing by building readiness, materials, and an execution plan that gives you the best chance of a yes.
5
5
How much time will it take each week?
3
Plan for the weekly call plus focused implementation time. The goal is steady progress without overwhelm.
I’m still producing in-house—can I join?
4
Does the program include shelf-life testing?
You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.
You’ll receive shelf-life methods, protocols, and a testing plan framework (ShelfWise). Any external lab fees (if applicable) depend on your product and testing route.
How do I know if I’m a fit?
That’s what the Fit Call is for. Apply, book your call, and we’ll map your best next step.
Ready to stop guessing?
If you’re building a better-for-you food brand and want to scale into specialty retail with structure, apply for the September intake.
10 founders only.
Apply takes ~ 5 minutes — Book your 30-min Fit Call — if accepted, enroll.